FAQPage structured data tells search engines, explicitly, that a set of questions and answers on your page really are a Q&A pair — rather than leaving it to infer that from formatting alone. It's the same schema.org type Google looks for when deciding whether to show an expandable FAQ block directly in search results, and it doubles as a stronger topical signal for the questions your page actually answers.
FAQ Schema Generator
Turn a list of questions and answers into ready-to-embed FAQPage JSON-LD.
FAQPage JSON-LD
Fill in at least one question and answer above to generate the schema.
What FAQPage schema actually does
Frequently asked questions
Where do I paste the code this generates?
Anywhere in your page's HTML — most commonly inside <head>, but anywhere in <body> works too, since search engines read it regardless of position. Paste it once per page, containing every FAQ that actually appears, visibly, on that page.
Does adding this schema guarantee the FAQ rich result in Google?
No — Google decides whether to show the expandable FAQ snippet in search results, and has scaled back which sites qualify for it over time (it's now mostly reserved for well-established government and health sites). The schema still helps Google understand your page's content either way, but treat the rich-result appearance as a possible bonus, not a guarantee.
Do the questions and answers need to match what's visibly on the page?
Yes — Google's structured data guidelines require the FAQ content in your schema to match content a visitor can actually see on the page. Schema for content that only exists in the markup, not on the page itself, violates their guidelines and can lead to the markup being ignored.
Can I include HTML formatting in an answer?
A limited set of basic tags (like <a>, <b>, <br>, <p>, and a few others) are allowed inside answer text. Keep it simple, though — most answers work fine as plain text, and overly complex markup risks the entry being rejected.